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Sarah Jessica Parker on Oprah

2007-05-18

Fab Without Fortune was today's Oprah Show theme. 

How to get more quality clothing for less, look stylish, and have your home have that designer's touch.

First up was Sarah Jessica Parker whose new clothing line will exclusively be available at Steve and Barry's stores June 7th.
Sarah will also be the guest fashion editor in the July issue of Oprah on sale June 19th.

Sarah says her line of clothing called "Bitten" has 400 items sizes 2-22 and each piece is priced under $20.00.  She also has shoes sized 5-11 in her collection.

Sarah explained the acting term "Bitten by the bug" -- once on stage and getting the acting bug, you are bitten, and want to come back, hence the name of her clothing line.  If you love the style, the price, and the quality, you will be "bitten" and come back for more.

She says her line includes stylish classical affordable  items priced afford-ably and are quality.  She says she wears her own line everyday, she said with the exception of the shoes though.  She said you can save buying her clothing and then splurge on the shoes.

There was a fashion show and items they showed were all nice looking on the picture perfect models.  Items were coats, dresses, suits (buy per piece), shirts, sweaters, vest, a variety of jeans, bags, and shoes.  There were a few pieces I would get for myself!

Sarah said that a sweater should never cost more than your weekly groceries.
"Poetic necessity, everything you need at an affordable price." she said.

Next up was Victoria Hagan, interior designer, who spoke of her Perfect Pieces Collection (vases, pillows, end tables, and other accessories) at Target.

NBA star Stephon Marbury came on with his new affordable sneaker priced under $!5.00 available at Steve and Barry's Stores.  Sarah said that when she heard his story, she was inspired to create a line of affordable clothing too.

There were four simple and basic classic bridal gowns and Oprah asked the audience to pick which one was under $100.
It turns out that there was one for that price and the other three were priced under $160.
All are available from the Issac Mizrahi Bridal Collection at Target.

I had never heard of the chain Steve and Barry's.  I was also wondering if the clothing was produced so inexpensively where was it coming from, certainly not the USA.  I found out it is produced in Africa.  I hope Sarah Jessica Parker does not have Kathie Lee Gilford issues.

Check out this Business Week article Steve and Barry's Rules the Mall -- it states they don't advertise but depend on  word of mouth, plus how they got started and operate their business.

Go to the Steve and Barry's website to find a store near you.

See the Bitten Fashion Show (19 pictures).

BittenSJP -- official website, you can see a slide show (was really fast for me), find a store locator and get on a mailing list for fashion updates.

Update: Sarah Jessica Parker aka SJP also was showing her affordable Bitten line of clothing on the Today Show June 8th, 2007.
Part of the segment showed the mad rush of people attacking the clothing racks the minute the store opened up.  Sarah talked with Matt Lauer about how the quality of the clothing for the price was an important factor in production.

 

 

 

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Aims (2007-05-19)
Informative!

Mary Mary Quite Contrary (2007-05-18)
Ok. I give...WHERE is Steve an Barry??????? :O

StuartSmalley (2007-05-18)
What about stylish sweaters?

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